What I do
I help businesses to engage with their target audiences through high quality written content.
- I work directly with businesses, PR and digital agencies, to support a broad range of communication needs, including crafting company website copy and blog posts, writing and placing articles in the media and developing shareable content for social networks.
I honed my skills working on communications campaigns for brands including Google, John Lewis, NET-A-PORTER, GE and Cisco through eight years at one of the UK’s top 30 PR agencies.
- My experience spans the retail, technology, education, small business and marketing sectors. I’ve also worked on environmental, public advice and not-for-profit campaigns.
Why work with me?
A considered, creative approach: I enjoy the creative challenge of corporate writing. I take the time to look for interesting, surprising and fresh angles for content, thoroughly researching and grasping the context of a campaign's needs, looking at how to align these with the key audience and advising on the most strategic approach.
In-depth experience: Through years of media relations and copywriting experience across many different sectors, I understand how to create content to catch the attention of the target audience, whether that's through the business media or directly for customers.
Blog development and thought leadership: I help businesses and individuals to craft blog posts and opinion articles of interest to their readers on a broad range of topics. I also help secure guest placements for articles in target media.
Website copy development: Succinct, eloquent copy to give the customer a clear idea of your products and services.
Report and infographic development: If you want to take an in-depth look at a particular subject or sum it up visually, my expertise includes report writing, interviewing relevant spokespeople, sifting through data and creating the narrative and structure for reports and infographics.
Case studies and marketing materials: Articulating a customer's story in an accessible way is not always straightforward. I develop case studies and other marketing materials which get the message across, minus the jargon.
Messaging development: Concise, compelling company messaging is essential to all content creation. I'll help define these messages so the business can tell a coherent story, as well as distilling messages down into appropriate straplines and boilerplates.