What I do

  • I help businesses to engage with their target audiences through high quality written content.

  • I work directly with businesses, PR and digital agencies, to support a broad range of communication needs, including crafting company website copy and blog posts, writing and placing articles in the media and developing shareable content for social networks.

My experience

  • I honed my skills working on communications campaigns for brands including Google, John Lewis, NET-A-PORTER, GE and Cisco through eight years at one of the UK’s top 30 PR agencies.

  • My experience spans the retail, technology, education, small business and marketing sectors. I’ve also worked on environmental, public advice and not-for-profit campaigns.

Why work with me?

  • A considered, creative approach: I enjoy the creative challenge of corporate writing. I take the time to look for interesting, surprising and fresh angles for content, thoroughly researching and grasping the context of a campaign's needs, looking at how to align these with the key audience and advising on the most strategic approach.

  • In-depth experience: Through years of media relations and copywriting experience across many different sectors, I understand how to create content to catch the attention of the target audience, whether that's through the business media or directly for customers.


Services

  • Blog development and thought leadership: I help businesses and individuals to craft blog posts and opinion articles of interest to their readers on a broad range of topics. I also help secure guest placements for articles in target media.

  • Website copy development: Succinct, eloquent copy to give the customer a clear idea of your products and services.

  • Report and infographic development: If you want to take an in-depth look at a particular subject or sum it up visually, my expertise includes report writing, interviewing relevant spokespeople, sifting through data and creating the narrative and structure for reports and infographics. 

  • Case studies and marketing materials: Articulating a customer's story in an accessible way is not always straightforward. I develop case studies and other marketing materials which get the message across, minus the jargon.

  • Messaging development: Concise, compelling company messaging is essential to all content creation. I'll help define these messages so the business can tell a coherent story, as well as distilling messages down into appropriate straplines and boilerplates.

 

    Amy is a wonderful bundle of creative energy. Her enthusiasm is infectious, but more importantly she has the ability to bring good ideas to life through words.
    — Peter Cross, Communications Director, John Lewis