My communications career began at Brands2Life, a top London PR agency, where I worked for eight years, reaching the role of Senior Account Director. My clients included Google, NET-A-PORTER, John Lewis, Cisco, T-Mobile, Epson and GE, and I worked on several award-winning and award-nominated campaigns.
My agency time taught me that my real passion was quality content creation and in 2015 I decided to pursue a freelance career. The last two years have been pretty packed and enjoyable. I’ve developed straplines for universities, messaging for a global shipping insurance company, written two retail reports for John Lewis, and further trends reports for Sainsbury's and uSwitch. My work in promoting individual experts includes ongoing thought leadership and website development for highly sought after business coach, Elaine Grix. I enjoy the breadth and variety of my work, but my particular areas of interest are: retail, education, business management and consumer lifestyle and technology trends.
I am also an accredited yoga teacher and like to think that this brings an extra boost of creative energy to my work.