The John Lewis Retail Report is an annual exploration into how the nation shops, lives and looks. It uses the retailer’s sales data to examine the year's most influential products and pinpoints the key trends in everything from fashion to technology, home decor to children's toys.

2017 was the fifth anniversary of the report and so it needed to be extra special and celebrate five years of leadership in British retail. As the writer, I was involved at every stage, including planning, data analysis, interviews, infographic concept development and writing its 40 pages.

The report was a big success with the media, featuring in many national newspapers.

You can read the full report here

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Industry praise for the John Lewis Retail Report

If you have not already done so, I urge you all to read it [The John Lewis Retail Report] and ponder on what they say happened in 2016 and might happen in 2017. It is an excellent and informative read based on real data and real experience.
— Jamie Peate, Retail Planning Director at McCann Manchester
Brilliant work Amy - am making all my staff read it & appreciate good work when they see it!
— Joe Thomas, Creative Director at Rooster PR
This year’s special 5th anniversary edition was one of our best ever and it wouldn’t have come together without Amy’s expertise and attention to detail. She went above and beyond what was required and I would definitely work with her in the future.
— Lexi Finnigan, Communications Manager, John Lewis