The first ever uSwitch Better Family Life Index ranked the UK’s 138 local authorities on 33 aspects important to family life – including health, housing and childcare. Based on government data and new consumer research, it presented a comprehensive study of modern family life in the UK.
Comms agency Brands2Life led this project, including the media outreach, with design by Jim Kynvin. I created the structure for the report, analysed the key data and drafted it. With key findings relating to the most family-friendly towns in the UK it was featured over a hundred times in the UK press. You can download it here.