The first ever uSwitch Better Family Life Index ranked the UK’s 138 local authorities on 33 aspects important to family life – including health, housing and childcare. Based on government data and new consumer research, it presented a comprehensive study of modern family life in the UK.

Comms agency Brands2Life led this project, including the media outreach, with design by Jim Kynvin. I created the structure for the report, analysed the key data and drafted it. With key findings relating to the most family-friendly towns in the UK it was featured over a hundred times in the UK press. You can download it here.

Amy’s contribution to the uSwitch Better Family Life Index was essential to its success. Her independent thinking and meticulous approach to finding the stories behind the statistics helped us find the most newsworthy angles. And the quality of her writing and attention to detail made it easier for us to meet tight deadlines on this ambitious project.
— Adele McIntosh, Director, Brands2Life